Programmatic advertising means that the purchase and sale of the advertising space happen through a real-time process with the help of algorithms and data analysis. This method helps adjust where the adverts should go, thus reaching the correct users at the right time, which is important in managing cost and increasing precision. Other methods, such as Real-Time Bidding (RTB), basically mean that the advertising company can bid for the advertisement placement to be done involving changes that can be made on a real-time basis depending on the results. Features for ad targeting refine the demographic, behavioral, and personal interests to enhance advert targeting. Programmatic advertising also assists in the prevention of ad fraud by confirming the authenticity of the clicks and impressions. For detailed information, consult Angela Liberatore Melbourne, who is a specialist in the sphere of digital marketing.