While using social networks, instant messages, and advanced AI software solutions, one might think that email marketing is now close to being dead. However, when we enter 2025, email marketing will still be one of the most influential and essential tools for all types of businesses. This is why it is still possible to explain why email marketing is a crucial tool in a marketer’s arsenal and why 90% of marketers worldwide believe it will remain essential. Let us explore the topic under the guidance of Angela Liberatore.

1. Direct and Personalized Communication: One of the biggest benefits of email marketing is its ‘1-to-1’ approach, differentiating it from social media marketing and other forms of reaching the target audience. More detailed segments and personalization tools allow the creation of a marketing message that aligns with the buyer’s preferences, behavior, and previous purchases. Indeed, this level of personalization not only enhances attention but also creates value-added; this means that customers are given useful information that meets their needs.

2. High ROI: While several digital marketing platforms have emerged, email marketing usually has a high ROI. Recent research estimates that, on average, every dollar spent on email marketing will yield a return of $42. Such a high ROI can be explained by the rather low costs of the email campaigns and the efficiency of the targeted emails.

3. Ownership and Control: Compared to other settings, such as social media, where one has no control over the algorithm or even policies that may hinder or limit the visibility of content, emails provide a unique marketing method. Email marketing is direct and personal since marketers own the lists they use to send messages to subscribers. This ownership is important for sustaining long-term customer relationships and reinforcing brand values.